Dive Missoula

The shift from Missoula Scuba and Snorkel to Dive Missoula was more than a name change — it was a transformation. The new name feels bold, memorable, and actionable, making the brand approachable to younger audiences while still welcoming seasoned divers. We built a brand identity that balances professionalism with a sense of fun and adventure, allowing the shop to feel both trustworthy and exciting. The refreshed logo system draws inspiration from water, movement, and the spirit of exploration, creating a versatile mark that works across gear, signage, and digital platforms.

We designed and developed a new website that brings the brand to life online. Built with clarity and usability in mind, the site highlights Dive Missoula’s offerings — from certification courses and youth programs to travel experiences around the globe. Photography, bold colors, and clear calls-to-action make the site feel professional and easy to navigate, ensuring that new customers can confidently book courses and trips.

To round out the rebrand, we designed a full suite of collateral including brochures, gift certificates, digital ads, and social templates. Each piece extends the Dive Missoula identity, creating a cohesive brand experience whether someone encounters the shop in person, on social media, or through a printed handout.

Because our team dives ourselves, we were able to fully immerse in the project — understanding the unique challenges of diving in Montana, the excitement of global dive trips, and the importance of safety and trust. That deep knowledge shaped everything from the tone of voice to the logo design, ensuring that the brand feels authentic to both first-time divers and lifelong enthusiasts.